Social Media Analytics: Measuring Your Impact

 


Key Metrics to Track

  1. Engagement Metrics
    • Likes, shares, and comments
    • Click-through rates
    • Save rates
    • Watch time for videos
    • Follower growth rate
  2. Conversion Metrics
    • Lead generation
    • Sales attribution
    • Email sign-ups
    • App downloads
    • Website traffic
  3. Brand Health Metrics
    • Sentiment analysis
    • Brand mention tracking
    • Share of voice
    • Customer satisfaction scores
    • Response rates

Analytics Tools and Platforms

  • Native platform analytics
  • Third-party analytics tools
  • Social listening platforms
  • ROI tracking software
  • Competitive analysis tools

Comments

Popular posts from this blog

OpenAI and Project Strawberry