Social Media Analytics: Measuring Your Impact
Key Metrics to Track
- Engagement Metrics
- Likes, shares, and comments
- Click-through rates
- Save rates
- Watch time for videos
- Follower growth rate
- Conversion Metrics
- Lead generation
- Sales attribution
- Email sign-ups
- App downloads
- Website traffic
- Brand Health Metrics
- Sentiment analysis
- Brand mention tracking
- Share of voice
- Customer satisfaction scores
- Response rates
Analytics Tools and Platforms
- Native platform analytics
- Third-party analytics tools
- Social listening platforms
- ROI tracking software
- Competitive analysis tools
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